Original Source: csnews.com
The no- and low-alcohol segment sees innovation as Americans explore the wellness benefits of moderation.
CHICAGO — Consumers are re-evaluating their relationship with alcohol and revisiting how it fits in with other aspects of their lives with a moderated mindset, according to new research from NielsenIQ. The resulting habit shifts are likely to have an impact on forecasts for the alcohol category.
A January 2021 NielsenIQ omnibus survey found that 22 percent of consumers said they were cutting back on consuming alcohol and drinking less. Health and wellness, lack of opportunity and shifting interest were the core reasons noted in...click here to continue reading