Female Founders At The Helm Of The Sober Curious Movement
Female Founders At The Helm Of The Sober Curious Movement
May 2, 2022
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By Natalia Lusinski

Original Source: thezoereport.com

You’ve probably heard of Dry January, when people give up alcohol for the month, whether it’s health-inspired, part of a New Year’s resolution, or another reason. But some people have chosen an alcohol-free (or alcohol-light) life outside of January. In fact, of late, there’s a whole “sober curious” movement forming ... with some key female founders at the helm, creating products that make the transition a bit tastier.

But what does being “sober curious” even mean? Ruby Warrington, author of Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol and the host of the Sober Curious podcast, explains. She tells TZR via email that she wrote the book after having been “sober curious” herself for nearly a decade and then coined the term around her conflicted feelings about...click here to continue reading

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