People Are Sick Of Drinking. Investors Are Betting on The ‘Sober Curious’

0

By Sara Ashley O’Brien

Original Source: cnn.com

New York (CNN Business) Getaway in Brooklyn was comfortably full for a Saturday night, when I came in to try my first “shrub” — an acidic beverage made from vinegar, fruit, sugar, club soda and zero alcohol.

I ordered a carrot-and-ginger shrub and hoped it would be palatable. I was pleasantly surprised, drank the whole thing and, voila, was not even tipsy. Even more exciting: my bill. It was a mere $15 for two drinks and a bread bowl — to soak up the non-alcoholic beverages, of course.

Getaway is a sober bar, a new kind of dry nightlife option that is cropping up in New York City. The idea is to provide outlets for people who want to socialize in a bar-like location, but without having to drink alcohol.

They are part of larger trend…click here to continue reading

Share.