Why Drinks Giant William Grant Hosted A Non-Alcoholic Party At Tales


By Elva Ramirez

Original Source: forbes.com

When drinks companies throw lavish parties, it’s a given that vodka will flow like water.

So when spirits conglomerate William Grant & Sons, which owns brands such as Reyka Vodka and Hendrick’s Gin, announced they would host an entirely alcohol-free party at a high-profile alcohol conference, it turned some heads.

Each July, bartenders, spirits executives and journalists from around the world attend Tales of the Cocktail in New Orleans. Over five days, the booze industry throws massive parties, puts on panel discussions and hosts intimate dinners and tastings. The conference, now in…click here to continue reading