Why Drinks Giant William Grant Hosted A Non-Alcoholic Party At Tales

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By Elva Ramirez

Original Source: forbes.com

When drinks companies throw lavish parties, it’s a given that vodka will flow like water.

So when spirits conglomerate William Grant & Sons, which owns brands such as Reyka Vodka and Hendrick’s Gin, announced they would host an entirely alcohol-free party at a high-profile alcohol conference, it turned some heads.

Each July, bartenders, spirits executives and journalists from around the world attend Tales of the Cocktail in New Orleans. Over five days,┬áthe booze industry throws massive parties, puts on panel discussions and hosts intimate dinners and tastings. The conference, now in…click here to continue reading

 

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