Tops with 'I Drink You're Cute,' aren't considered cute by Jan Withers, national president of MADD. But the Federal Trade Commission says there is no legal way to force the alcohol-related merchandise off retailers' shelves.
By Rheana Murray
Urban Outfitters is catching heat once again over a line of trendy tops that some say glorify drinking for teenagers.
With slogans like, "I Drink You're Cute," (printed in a blurry font) and "I Vote for Vodka," the shirts are on sale just in time for back-to-school fall shopping -- and the boozy messages are enough to make parents cringe.
URBAN OUTFITTERS' 'NAVAJO' LINE SPARKS CONTROVERSY
"As a mother, these shirts are not acceptable for children under the age of 21," Jan Withers, national president of Mothers Against Drunk Driving (MADD) told the Daily News.
Withers, whose own daughter was killed by a drunk driver, says the shirts could give young shoppers the wrong idea about alcohol.
"If they're targeting that audience, then they're sending the message that it's cool to drink," she said. "We know of the dangers of underage drinking and the fact that it's just downright illegal."
Urban Outfitters' main demographic is between 18 and 24, according to the analytics company Quantcast, meaning a good chunk of shoppers at the trendy retailer aren't legally old enough to drink.
But Withers says the shirts also provide a "golden opportunity" for parents to sit down and talk about drinking with their children.
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